Mithril
New age splinting
Why do Mithril splints have high interest at discovery but less conversion during sales?
Health Tech UX Design & Research
@ Cre-AID LABS, a MedTech startup
MY ROLE + RESPONSIBILITIES
I worked closely with the sales team and management, healthcare professionals (HCPs) and patients to conduct research and analyze user pain-points. Implemented strategic interventions to restructure marketing, product positioning in the market and business models in an iterative manner with an empathetic approach that embodied a 'nothing about us without us approach'.
TEAM
1 UX designer and researcher (me)
CxOs and Sales Manager
TOOLS
Figma
Adobe Photoshop + Illustrator + InDesign
3D modelling + physical prototyping
01 INTRODUCTION
Context
What are Splints?
A splint is a medical device that supports and immobilizes a broken bone or injured body part. They also help treat conditions that affect muscles or joints.